The young sales person had been waiting patiently for the buyer to come out for almost an hour. He was a bit nervous and also excited because he was finally here. It had taken him literally months to get here. He had worked very hard with prospecting and research and cold calling and leaving messages […]
Catching up with Sunrise Electronics’ Ashok and Jigar Patel
Located in the heart of Chicagoland’s PCB center in Elk Grove Village, Illinois, Sunrise Electronics builds some of the most sophisticated PCB products in the industry—and they build them fast. From 2-mil lines and spaces to sub 3-mil holes, to boards with special materials and metal-backed boards, this father and son, Ashok and Jigar, and […]
Disruptive Marketing: A New World Order
If you care about the future of your company do not skip this column! I just finished a great new book by Geoffrey Colon called Disruptive Marketing and I have to tell you reading this book will turn your world upside down. If you know anything about marketing or like me are a truly passionate […]
Book Recommendation – Make Your Own Waves: The Surfer’s Rules for Innovators and Entrepreneurs
A book recommendation from Dan Beaulieu Make Your Own Waves: The Surfer’s Rules for Innovators and Entrepreneurs By Louis Patler Copyright 2016 Amacom Price $21.95 Pages: 179 with Index Using an exciting sport as a metaphor for going for it in business Even if you don’t know anything about surfing. If you don’t know a […]
PCB Reps Need Retainers
Yup that’s right you heard me. The age of reps working months and months on their own dime before they see a cent from their principals is over. We have finally come to this. Reps are now going to need some sort of compensation before they will even think of signing on with a new […]
Looking For Business In All The Right Places
I just read a new book called appropriately enough The Smartest Places on Earth: Why Rustbelts are the Emerging HOTSPOTS of Global Innovation by Antoine van Agtmael and Fred Bakker, a book that everyone in business today should pick up and read. This is by far the most optimistic book of the year because it […]