Marketing Money To Spare?

One of the more interesting side effects of this Pandemic is that companies are not spending the money they had originally budgeted for sales and marketing. We are not travelling, which means we are not buying plane tickets, renting cars, or staying in hotels. Heck, we are for the most part, not even visiting customers […]

The Story Behind A Great Story

We all know that behind every great company is a great story. We are all completely infatuated with stories, we love hearing them and we love telling them. I think it goes all the way back to when we were kids and got to listen to a story being read to us every night. Then […]

What Marketing Is Not…

I spend a lot of time in this column talking about what branding is, what social media is and what marketing is and I try to get the message out that every company has a story to tell. It is our job as marketing professionals to create that story, make it an alluring and attractive […]