Give Your Customer Your Very Best

Walk with the customer. Care about him. Make sure that you know what she needs and give it to her. Make sure that he knows that you care about what will make his life easier and provide it. Look, the hard sell is dead, if it ever was alive in the first place. Now we […]

Delivering “WOW!” Service

One of my favorite companies on the planet is Zappos, yeah, the shoe guys with headquarters in Las Vegas. Now I am not really a shoe guy, I have never bought a pair of shoes from Zappos, in fact I have never bought anything from them. Unless, that is, you count their books on customer […]

What Goes Around…

This column is meant for those companies who need printed circuit boards but don’t want to communicate with the PCB shops directly. It’s meant for those customers who believe that a PCB is just a thin piece of green plastic that anyone can build. This is for those companies who feel that the board shops […]

The Right Way To Brand Your Company

There is more marketing in our industry right now than there has ever been before. More companies are spending time, creativity, and money on getting their message out to the market. This is a vast improvement over the way it used to be when people in our industry viewed marketing as some sort of mumbo-jumbo […]

Interviewing A Sales Person

The most difficult part of a sales manager’s job. Without a doubt the most challenging part of being a sales manager is finding the right sales people to make up your sales team. It’s vitally important to find the right people because as a sales manager you live and die with your team. If you […]