Don’t Sell Your Customers, Educate Them

There has never been a better time to pick up new customers. For the first time in years companies are looking for new suppliers…especially domestic suppliers. They want to bring some of their offshore business home. They also are developing new products and are concerned now more than ever about protecting their intellectual property).  It’s […]

The Brand! It’s All About The Brand!

Remember the Pepsi Challenge way back in the dark ages of the 80’s? That was when Pepsi performed  blind taste tests with real people having them take drinks from two identical cups of soda, one filled with  Pepsi and the other Coke? And remember that Pepsi won, as most people said that Pepsi was better […]