Business The Elon Musk Way

I’m reading Walter Isaacson’s new biography of Elon Musk and I have to say it is great! It really gives an in-depth description of what the richest man in the world is really like. I strongly recommend that everyone read it. It is worth the time. Believe me. I’ll be doing a review on the […]

Stop Your Love Affair With Certainty

Sometimes standing still, doing nothing, is the most dangerous tactic you can take. I have found that most of the companies I work with who have got themselves in a jam have done so by not doing anything. They had seen their impending doom, but were too frozen in their fear of uncertainty to do […]

Don’t Sell The Product. Sell The Company

For a great long-term synergistic relationship – actually partnership – with your customers, it is much better to sell the company than just the product. Selling your company’s culture, getting your customers in love with doing business with you, is the very best way to develop relationships. We have all heard about companies that have […]