What The Heck Is SEO?

Ever wonder what it takes to get to the top of a Google Page? Did you ever think about why some companies always seem to have all the business they need; and they don’t even have any outside sales people?  How are these companies doing this? It seems to be some kind of black magic […]

The World’s Worst Sales Person

Stay away from this person at all costs! During the course of writing this column I have always focused on great sales people. What their characteristics are; what it takes to find great sales people; how to incentivize them, how to keep them motivated and how to make sure they are kept happy, inspired and […]

10 Great Marketing Tips

In order to successfully market your company, you have to make sure that your company is marketable. You have to have something to market and that is the entire customer experience not just the product. Yes, you can have a great product but if you don’t treat your customers right when they are buying that […]

Respect Your Board Builder

Do you know how to buy PCBs? Do you know how a PCB is built? Do you know the difference between a great PCB supplier and a mediocre or lousy one? Are you one of those companies that hate buying PCB’s, hate even dealing with PCB shops, equating them to dealing with your local DMV, […]