“What the heck is a Lagniappe?” Okay, maybe it is not a so frequently asked question. This is exactly what I asked myself when I first saw the word the other day in a business book called What’s Your Purple Goldfish? How to Win Customers and Influence Word of Mouth by Stan Phelps. And then, […]
Customer Retention: The Great Lost Opportunity
We spend much more time and money and effort on attaining new customers than on retaining the ones we have already. It’s true that companies in all industries including ours are structured around customer acquisition rather than retention. In his new book, Never Lose a Customer Again: Turn any sale into a lifetime of loyalty […]
Setting Goals That Work!
The best way to accomplish anything significant is to set goals. Look, I know all those jokes about New Year’s resolutions and how they last about as long as a snowball in Tucson in August, but then again, goals are critical to getting anything done in life. I am one of those people who sets […]
Hiring Advice For 2021
As the world comes back to life, we’re all going to have to find more people for our companies. Finding, and hiring the right people has become a critical issue for most of the companies in our industry. I know of some companies that have recs open for twenty to thirty jobs! And they are […]