Tom Peters still has it. In doing research for the best way to hire good and talented individuals in these tough times, I went to my library and found a copy of Tom Peters’ book Professional Service 50 published over twenty years ago in 1999. Even now twenty-three years later Peters still has it right. […]
IPC Apex Expo Is Done. Now What?
So, you spent last week in San Diego attending the IPC Apex Expo. You made a lot of good contacts. You talked to a lot of people. You spent time with potential customers trying to convince them to buy your goods and services. You spent time with the right vendors checking out their products and […]
The Profit’s 11 Rules for Success
While other people are watching The Voice or Game of Thrones. I am always watching business shows. Okay call me a nerd, but hey it’s a passion, okay? One of my favorites is The Profit where serial entrepreneur Marcus Lemonis invests his own money” into businesses that need his help. I love this show […]
People Hate Being Sold. So Don’t Sell Them
People hate being sold. Of course, people want things. If they are in the business of buying and using PCBs for example, they need to buy them. But they want to feel they are in control. They want to “decide” on their own, (or so they think) without someone chattering in their ear about how […]
10 Ways To Bring PCB Business Back To America
The winds of globalism seem to be blowing in our direction; and I see indicators that we can bring at least a significant portion of the PCB market back to America in the next few years. That is if we stick together and do things right. Here are 10 ways we can bring the PCB […]
Trains, Planes, and Automobiles
As we do every year on the Wednesday evening before Thanksgiving we watch the old classic Trains, Planes and Automobiles starring Steve Martin and John Candy, and just like we do every year we all end up shouting suggestions at the characters, ideas for making better choices. This movie came out in the late […]
Real Leaders Care
Continuing our series about leadership this week. I went to my library to find a book about leadership. Perusing one of those books I came across this. I read a story about General Earl Hailston, the commanding general of Marine Forces Central Command. The general was interviewed while he and his troops were a few […]
Salesperson: Brand Thyself
It’s a new day out there. For years we have been urging companies to brand themselves, to establish their own brand identity that will make them stand out from the rest of the pack. But now it’s time for individuals to brand themselves, especially salespeople. Whether you are an independent sales representative working for yourself, […]
How To Increase You Creativity
Why Aren’t You Creative? A few years ago, I did a column where I talked about how companies were scared to get creative, to try something new. I even came up with a list of 50 reasons “Why it Won’t Work.” I’ve been flattered over the years since then that people not only remember that […]
10 Reasons Company’s Give For Not Marketing
There has never been a better time to market. Heck! There has never been a more important time to market. So, why is it that so many companies would rather drink poison, than market? Why is it that most companies will do anything, and I mean anything, but market their companies? I just don’t get […]