Please, please do not believe that website “experts” can tell your story…they cannot. Yes they know how to put web sites together, they know all about sitemaps and what you should have first and second and if they are very good they can develop and design very good, very comprehensive web sites that are easy […]
Know Your Customers
A famous (and telling) story: a number of years ago in the deep past when the fast food giants were having the great burger war and wanting to prove that size matters, both Burger King and McDonald’s were bragging about who had the biggest hamburger with a quarter pound of beef. Mc-D had the famous […]
Yes Virginia, Marketing Does Work Even When You Think It Doesn’t
I have to laugh when one of my customers says that his marketing doesn’t work. Does this sound familiar? “I placed an ad in 007 for three months and got nothing”, not even a phone call. Or this, “Yeah, yeah we did a newsletter once and I did not get a single order.” Or my […]
Do What You Do Well!
Do you know exactly what you do? Do you know exactly what your capabilities are? Most importantly do you have a good handle on what you cannot do? This is key to your success. You have to be real, and you have to be authentic. You cannot sell what you cannot do. Sounds pretty simple […]
Yes, You Need A New Marketing Approach
The old ways of doing marketing are done and gone. The new world demands that all companies, yes, all companies, have to approach marketing differently but also those of us in the B2B (business to business space) have to reinvent the way we do marketing. Social media has been here for over twelve years now. […]
How Well Do Your Customers Really Know You?
A friend of mine was disappointed recently when he went to a trade show and met one of his customers. As they talked it became evident to my friend that his long-time customer had no idea that his company did flex and rigid flex boards. Talking even further, this customer had no idea that my […]
Marketing Is Not For Sissies. Are You Ready To Commit?
Are you serious about your marketing? Are you ready to be all in? Are you prepared to go the distance? These are all questions you should ask yourself before you engage in a marketing program. You should realize that marketing is not an overnight endeavor, but rather a commitment to time, energy, passion and yes, […]
The Brand! It’s All About The Brand!
Remember the Pepsi Challenge way back in the dark ages of the 80’s? That was when Pepsi performed blind taste tests with real people having them take drinks from two identical cups of soda, one filled with Pepsi and the other Coke? And remember that Pepsi won, as most people said that Pepsi was better […]
Don’t Be Afraid To Brag
Please stop being afraid that people are going to steal your stuff! It’s too confining. Stop taking yourself so seriously. No one is going to go out of their way to steal your stuff. First of all, we are in the most NIH industry in the world. NIH, for those of you who don’t know […]
Turning Your Commodity Into A Premium Product
I want to talk about an amazing product. This is the story of how smart people, with maybe the help of gullible people, turned something we all have in our own homes for almost free and in unlimited amounts, and turned it into one of the most sought after products in the world. And they […]