Do you know exactly what you do? Do you know exactly what your capabilities are? Most importantly do you have a good handle on what you cannot do? This is key to your success. You have to be real, and you have to be authentic. You cannot sell what you cannot do. Sounds pretty simple […]

The old ways of doing marketing are done and gone. The new world demands that all companies, yes, all companies, have to approach marketing differently but also those of us in the B2B (business to business space) have to reinvent the way we do marketing. Social media has been here for over twelve years now. […]

A friend of mine was disappointed recently when he went to a trade show and met one of his customers. As they talked it became evident to my friend that his long-time customer had no idea that his company did flex and rigid flex boards. Talking even further, this customer had no idea that my […]

Are you serious about your marketing? Are you ready to be all in? Are you prepared to go the distance? These are all questions you should ask yourself before you engage in a marketing program. You should realize that marketing is not an overnight endeavor, but rather a commitment to time, energy, passion and yes, […]

Remember the Pepsi Challenge way back in the dark ages of the 80’s? That was when Pepsi performed  blind taste tests with real people having them take drinks from two identical cups of soda, one filled with  Pepsi and the other Coke? And remember that Pepsi won, as most people said that Pepsi was better […]

Please stop being afraid that people are going to steal your stuff! It’s too confining. Stop taking yourself so seriously. No one is going to go out of their way to steal your stuff. First of all, we are in the most NIH industry in the world. NIH, for those of you who don’t know […]

I want to talk about an amazing product. This is the story of how smart people, with maybe the help of gullible people, turned something we all have in our own homes for almost free and in unlimited amounts, and turned it into one of the most sought after products in the world. And they […]

What is this? This new trend to gain a following by antagonizing your customers. I guess I am too square, or old, or numb to understand any of this, but there is a trend that I have been reading about for a couple of years not that is exemplified by this quote, “If you’re not […]

One of the things that always seems to come up when we are working with a company, especially when we are sending out their newsletters is this, “We want new customers, so why are we sending the newsletter out to our current customers? We have their business already.” This is one of the most serious […]

Most of the time I am addressing those companies who are doing little, or no marketing, spending zero dollars on telling their company’s story, and getting their name out there. But, what about those of you who are doing some marketing? Sorry, you don’t get a pass either. You need to ask yourself if you […]