Who The Heck Is Seth Godin?

And why you need to get to know him if you are serious about modern marketing techniques. When I was in the Iconnect booth at IPC APEX EXPO 24 a few weeks back I was tremendously pleased to see a photo of my marketing hero Seth Godin flashing on their large screens. To me that […]

Groundbreaking Marketing Stories From The Past

Let’s have some fun! We’ve been pretty serious lately, delving into ways to be better and make our companies better and our customers love us. It’s time to loosen that proverbial tie (when is the last time you saw someone wear one of those?) and talk about some fun marketing stuff. I did my homework […]

Don’t Sell The Product. Sell The Company

For a great long-term synergistic relationship – actually partnership – with your customers, it is much better to sell the company than just the product. Selling your company’s culture, getting your customers in love with doing business with you, is the very best way to develop relationships. We have all heard about companies that have […]

It’s Your Website. Own It!

Please, please do not believe that website “experts” can tell your story…they cannot. Yes they know how to put web sites together, they know all about sitemaps and what you should have first and second and if they are very good they can develop and design very good, very comprehensive web sites that are easy […]

Know Your Customers

A famous (and telling) story: a number of years ago in the deep past when the fast food giants were having the great burger war and wanting to prove that size matters, both Burger King and McDonald’s were bragging about who had the biggest hamburger with a quarter pound of beef. Mc-D had the famous […]

Do What You Do Well!

Do you know exactly what you do? Do you know exactly what your capabilities are? Most importantly do you have a good handle on what you cannot do? This is key to your success. You have to be real, and you have to be authentic. You cannot sell what you cannot do. Sounds pretty simple […]

Yes, You Need A New Marketing Approach

The old ways of doing marketing are done and gone. The new world demands that all companies, yes, all companies, have to approach marketing differently but also those of us in the B2B (business to business space) have to reinvent the way we do marketing. Social media has been here for over twelve years now. […]

How Well Do Your Customers Really Know You?

A friend of mine was disappointed recently when he went to a trade show and met one of his customers. As they talked it became evident to my friend that his long-time customer had no idea that his company did flex and rigid flex boards. Talking even further, this customer had no idea that my […]