Marketing: Who Needs It?

“Marketing is too important to be left to the marketers”…David Packard Yes, that’s right. Marketing is way too important to be left to just anyone. You don’t necessarily have to be a professional marketer…but you have to take marketing seriously, very seriously. Actually the worst thing that can happen is when people who think they are marketing […]

New Leadership

The world has changed, as has business, and subsequently, so has the way we lead. It is no longer enough to assume the role of leadership as just being in charge and telling people what do to. Along with that, it is no longer considered acceptable leadership to bang your fist on the table and […]

Be Bold And Win

Boldness is behavior born out of belief     Groeschel When things get tough, the bold ones will always take action. They will forego the feelings of dread, the anxiety about what could go wrong if they took that action or any action for that matter. They will not be afraid of the possible dire consequences if they […]

Buying Cheap PCBs? Good Luck With That

This column is meant for those customers who need printed circuit boards but don’t want to communicate with the PCB shops directly. It’s meant for those customers who believe that a PCB is just a thin piece of green plastic that anyone can build. This is for those companies who feel that the board shops […]