The Consultative Sale

The best way to sell is the consultative sale. The best way to get people’s attention is to help them solve their problems, give them solutions, and most of all be valuable to them. The mistake that most people make is to blast off about how good their product is without taking into consideration what […]

On Being A Great Independent Rep

This week we are going to talk about what it takes to be a great rep; and what you can do to not only delight your principals but more importantly develop a win/win partnership with them where you both win more business and make more money. First of all: get over it. Yes you’ve been […]

Great Advertising Is Terrifying

Everybody loves daring and creative advertising, but no one seems to have the courage to do it themselves. We all talk about the cool ads we see on television, and billboards that grab our attention, but when it comes to our own advertising we settle for the same old blah, safe, advertising that makes us […]