On Selling Value

Let’s stop and think for a minute. What can you offer that goes way beyond the product itself? What can you offer that will get your customer thinking beyond price issues? What do you have to offer that will make your customer tremble with terror when his CPA suggests dumping you because your prices are […]

The Good Old Days

Remember when it was fun? Yes, the good old days always seem whole lot better than they probably really were at least in the rear-view mirror. But, looking back from these too serious times we live in today, they probably were a lot better than we even remember Here are a few stories from that […]

Dare To Be Great

We are all so busy running our businesses that we seldom have time to do what really needs to be done to move our businesses forward, to take them from “good to great” to use that old but true cliché. I know that all of my friends who own board shops are always so occupied […]

Keeping Up With The New World Order

During a normal commercial flight, a pilot actually touches the controls of her plane for less than three minutes. The rest of the time, the computer called “autopilot” is actually flying that plane, yes, including landing the plane. Pilots have to undergo periodic training so that they will not forget how to fly. How many […]