It’s A Brand Spanking New Year!

Making 2020 the best year of your sales career. Ten surefire steps to make sure you have a successful 2020! Even if you didn’t do your homework in Q4, it’s not too late to set yourself up for a great year. All you need is two days of planning and then a lot of hard […]

Prospecting Is Mandatory

Get out there and do it now! I know you hate to prospect and you hate to make cold calls, so this is what we have to talk about today. Whether you like it or not. There is a great book by Mark Hunter called High-Profit Prospecting, a trade paperback published by Amacom. This book is […]

Don’t Give Your PCBs Away!

Look I know getting business is hard. I know that you’re biggest problem is always having enough business and I certainly know that most of our customers pride themselves in buying the cheapest circuit board that money can buy. But still that is no excuse to give away your boards. You have got to make […]

Consistency Is A Virtue

I know that we are always talking about change, and lauding those who not only welcome change but are ready to adapt to change, no matter the circumstances. But there is one quality in a company, especially a vendor, that is truly cherished, and that is consistency. We love our vendors to be consistent. We […]

Customer Service Starts At The Top

All customer service starts at the top. It’s a cultural thing. To have great customer service you have to have respect for your customers, everyone in the company has to respect the customer not just the customer service people. Look, it’s pretty easy to pass everything along to the customer service people (by the way […]

Out The Friction!

You need some Printed Circuit Boards, so you Google  “Printed Circuit Boards”, and you get the name of a number of shops. Not necessarily the best shops, but at least the best at SEO (Search Engine Optimization). Anyway you get the names of some shops and you call one up, probably the first one on […]