One of the biggest myths in business is that customers buy primarily on price. It is a belief that has shaped sales strategies for decades, leading many companies to assume that the lowest quote will always win the business. After spending more than forty years working with electronics manufacturers, OEMs, and EMS providers around the […]
The Golden Age of Electronics Manufacturing Has Already Begun
If you spend too much time reading headlines, you could easily come away believing that manufacturing is struggling, electronics is losing ground, and the best days of our industry are behind us. Every day there seems to be another story about supply chain disruptions, labor shortages, geopolitical uncertainty, rising costs, or global competition. It is […]
Why Engineering Expertise Has Become the Ultimate Competitive Advantage
For years, companies in the electronics industry competed on the same familiar battlegrounds. Price, delivery, quality, and manufacturing capacity were the standards by which suppliers were measured. Those things are still important. In fact, they are expected. But they are no longer enough to separate one company from another. The competitive landscape has changed, and […]
AI Isn’t Replacing Our Industry—It’s Accelerating It
Every time a new technology comes along, someone predicts the end of an industry. We have seen it happen over and over again. When automation arrived, people claimed manufacturing would disappear. When computers became commonplace, many believed they would replace engineers and eliminate countless jobs. Then came robotics, cloud computing, and digital transformation, each accompanied […]