One of my favorites books is a little bestseller by the name of “Who Moved My Cheese”. I am sure even those of you who don’t spend a lot of time reading books have at least heard of it and know that the title refers to people, especially in business, who are so stuck in […]
Did You Exhibit At IPC APEX EXPO 2024?
What now? After the show You had a great time last week at IPC APEX EXPO 2024 and now you’re back home and ready to go on to other things right? Oh no that’s not right, au contraire mon frère, now the work really gets started. Now is the time to start capitalizing on all […]
Exhibiting at IPC APEX EXPO 2024?
Here’s how to get the most from your trade show dollars So many times, people/companies spend a small fortune exhibiting at trade shows like this IPC APEX EXPO 2024 when they have no idea why they are going, what they are going to do there and what they expect to accomplish at the show. That […]
When Your Company Starts Running Out Of Popcorn
What are you going to do? Companies, like people, get tired. I have seen companies just lose their focus, their “raison d’etre” and just well, kind of fade away. More than once have I sat in the office of a company owner trying to console him while he asks me to “get him out of […]