Did You Exhibit At IPC APEX EXPO 2024?

What now? After the show You had a great time last week at IPC APEX EXPO 2024 and now you’re back home and ready to go on to other things right? Oh no that’s not right, au contraire mon frère, now the work really gets started. Now is the time to start capitalizing on all […]

Exhibiting at IPC APEX EXPO 2024?

Here’s how to get the most from your trade show dollars So many times, people/companies spend a small fortune exhibiting at trade shows like this IPC APEX EXPO 2024 when they have no idea why they are going, what they are going to do there and what they expect to accomplish at the show. That […]

When Your Company Starts Running Out Of Popcorn

What are you going to do?  Companies, like people, get tired. I have seen companies just lose their focus, their “raison d’etre” and just well, kind of fade away. More than once have I sat in the office of a company owner trying to console him while he asks me to “get him out of […]

The Super Sales Reps Are Here!

The world is changing. The craft of selling is changing. I have been spending a lot of time lately working with younger people. Dare I call them “hotshots.” These salespeople are two generations removed from my own demographic and actually most of our industry’s demographic. Yup, they are mostly thirty years old or even younger […]

Get To Know Your Customers

No matter what you do, understanding your customers is crucial for any business to thrive. You have to have a complete understanding of who they are, what business they are in and what it takes for them to be successful. In short you have to see things from their perspective. Too often we assume to […]

The Possibility Of Opportunity

So many times, we are so immersed in what we are doing that we don’t have time to lift our heads and open our eyes and our minds to the possibility of opportunity. This can be a problem since being open to opportunities is crucial for success in sales as it is in all of […]

What Are You Afraid Of?

  The fear of “No” When you get right down to it, the reason most salespeople are so scared of getting out there in front of customers and potential customers is the fear of the word “No”. That dreadful tiny little word that has so often ruined sales careers. Think about that for a minute. […]

Learning Customer Service From TV

I am currently in the middle of a great book by Will Guidara called “Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect.” And yes it’s about my new favorite subject: customer service…exceptional customer service and how it can affect not only the way your business is run but what your customers […]

The Benefits of Failure

A wise man once advised me not to let small failures become big ones. He meant that failure is a valuable component of life and business. The characteristic of a great golfer is how he bounces back on the next hole after having a bad one. The same applies to anyone who is striving for […]

It’s The Little Things That Matter

When it comes to business-to-business customer service it is often the little things that matter. Many companies focus on the big things and ignore the little “softer things” that really in the end create a great customer experience. There is an old adage (actually I just made it up!) that goes;  “The higher the technology […]