There is nothing dumber you can do than getting mad at a customer. What is the point? These days when it is harder than ever to get a new customer and even harder to keep that customer amidst the barrage of competition coming for all sides there is nothing more counter-productive than getting mad at […]
Is Your Company Customer-centric?
When was the last time you sat around with your team talking about how you could produce better products and services for your customers? I mean doing things better, making the customers experience extraordinary and putting the “wow” factor in your products. I would guess never. We are all so busy just trying to meet […]
Business As Usual
Yes, things are hard right now. Things seem to be as bad as they have ever been and that’s probably true. But we have to move forward, we have to try our best to conduct business as usual, if we are going to survive. Mark my words, no matter how bleak things are right now, […]
7 Traits Of Effective Leaders
I once had a boss who wanted to sit in his office all day, never participate in any meetings and then ask us, his managers, to write long tediously detailed reports and give them to him so he would know what was going on. In short he wanted to know everything we were doing without […]
Advice From Johnny The Bagger
Tips for great customer service! They say there are less than two hundred board shops left in North America, a fact that amazes me to no end. The other day, I was looking at a plan I did for a company just twelve years ago, where I said that there were less that six hundred […]
Embrace Change/ Embrace Success
“I always wondered why somebody didn’t do something about that. Then I realized I was somebody” Lily Tomlin Oh, that dreaded word “CHANGE” I have seen companies go out of business, rather than change. I have seen people suffer from all kinds of physical ailments, rather than change. I have seen whole marketing plans get […]
The Game Of Sales
Managing a sales team is just like managing a sports team. You strive to put the best team on the field and then manage them to greatness. It means just like a sports team you must deal with all the team members as individuals figuring out how to handle each of them from the […]
APEX 2020: A Great Time To Kick Off Your Marketing.
Here we are again. We’re just a week away the IPC APEX Expo in San Diego. This is our time, this is our show, this is it, time to get together with everyone else in the industry and get a quick overview of what’s going on out there. No matter what your year has been […]
The Paid Audition
I read recently that 48% of all customers feel that the most critical time for a company to gain their loyalty is based on the first order. So, half of your customers are going to decide if they want to keep working with you based on that first order. Man, is that pressure or what? […]
Tear Down the House! 2020 is the year of disruption
Are you ready to make some noise in 2020? Are you ready to kick things around, throw out the old and in with the new? Are you a “If it ain’t broke don’t fix it” kind of person? Or are you a “If it ain’t broke… so what? We can make it better!” kind of […]