Upselling: The Magic Road To Profitability

Everyone upsells, it’s the best way to increase your margins. The famous, “want fries with that?” is an upsell. Super sizing is upselling. That maintenance plan on your washer and dryer is upselling. That rust coating on your car, whatever that was…was upselling. Notice how when you buy a new laptop for $600 it’s still […]

Your Executives Should Visit Customers

Yes, sales managers have to visit customers. In fact General Managers and Presidents and Quality Managers and yes, even owners need to visit customers whenever they get the opportunity. Why are we happy to just sit back and have our sales people do customer translations for us? Why are we happy or often unhappy with […]

Ideas For The Future

Last week I talked about some of the trends we are following into the future. Most of these came from an excellent book by Mark Penn and Meredith Fineman titled Microtrends Squared: The new small forces driving today’s big disruptions. What should be of interest to all of us is how these changes are going […]

What A Really Good Sales Manager Does

Okay, you’re the sales manager for a 15 million dollar board shop located in the Midwest. Your sales team consists of 6 direct regional sales people and five independent sales reps; together they cover the entire U.S. and Canada. Besides managing the sales team, you also handle the company’s marketing and yes, you are also […]

Book Recommendation: Listen Up or Lose out: How to Avoid Miscommunication, Improve Relationships, and Get More Done Faster

Book Recommendation From: Dan Beaulieu 6/7/18 Listen Up or Lose out: How to Avoid Miscommunication, Improve Relationships, and Get More Done Faster. By Robert Bolton and Dorothy Grover Bolton Copyright 2018 Amacon Price $ 19.95 Pages: 268 with index I love books about the virtue of listening! There can never be enough books about the […]