Located in the heart of Chicagoland’s PCB center in Elk Grove Village, Illinois, Sunrise Electronics builds some of the most sophisticated PCB products in the industry—and they build them fast. From 2-mil lines and spaces to sub 3-mil holes, to boards with special materials and metal-backed boards, this father and son, Ashok and Jigar, and […]
Disruptive Marketing: A New World Order
If you care about the future of your company do not skip this column! I just finished a great new book by Geoffrey Colon called Disruptive Marketing and I have to tell you reading this book will turn your world upside down. If you know anything about marketing or like me are a truly passionate […]
Book Recommendation – Make Your Own Waves: The Surfer’s Rules for Innovators and Entrepreneurs
A book recommendation from Dan Beaulieu Make Your Own Waves: The Surfer’s Rules for Innovators and Entrepreneurs By Louis Patler Copyright 2016 Amacom Price $21.95 Pages: 179 with Index Using an exciting sport as a metaphor for going for it in business Even if you don’t know anything about surfing. If you don’t know a […]
How good is your company’s appearance?
How good do you think your company is? How do you think you’re doing? What do you do well? What do you need to work on? What do you people think when they walk into your lobby? These are questions you should be asking yourself at all times. You should be constantly thinking about your […]
PCB Reps Need Retainers
Yup that’s right you heard me. The age of reps working months and months on their own dime before they see a cent from their principals is over. We have finally come to this. Reps are now going to need some sort of compensation before they will even think of signing on with a new […]
Book Recommendation – Sell With a Story: How to Catch Attention, Build Trust and Close the Sale
A book recommendation from Dan Beaulieu: Sell With a Story: How to Catch Attention, Build Trust and Close the Sale By Paul Smith Copyright 2016 (September 2016) Amacom Price $24.95 Pages: 274 with Index There is nothing that sells like a story The author tells a story (of course) of two people selling identical products […]
Book Recommendation – Pinterest Power: Market your Business, Sell your Products, and Build Your Brand on the World’s Hottest Social Network
A book recommendation from Dan Beaulieu Pinterest Power: Market your Business, Sell your Products, and Build Your Brand on the World’s Hottest Social Network By Jason Miles and Karen Lacey Copyright 2013/McGraw Hill Price $20.00 230 Pages with Index Interested in Pinterest? This is the right book Let’s be honest Pinterest is hot right now. […]
You Gotta Break Some Eggs!
I don’t know about you but this drives me absolutely nuts. You’re in a meeting, you come up with a good idea but before you finish getting your idea out there, this guy across from you. You know the one, he graduated from the Dilbert School of discouraging new ideas jumps in with that smart […]
Book Recommendation – The 10 Laws of Trust: Building the Bonds That Make a Business Great
A book recommendation from Dan Beaulieu: The 10 Laws of Trust: Building the Bonds That Make a Business Great By: Joel Peterson with David A Kaplan Copyright 2016 Amacom Price $15.95 Pages: 126 Index A great guiding light of the straight and narrow. Doing the right thing is not always easy in business but it […]
Stop Limiting Yourself
Figure out what your customers want and give it to them. To succeed in business today especially a custom business where you’re making products based on not your designs but the customers’ designs you have to be flexible. You have to listen to what your customers want today and what they are going to need […]