From: Dan Beaulieu
A World Gone Social: How Companies Must Adapt to Survive
By: Ted Coine and Mark Babbitt
Pages: 238 with Notes and Index
Its Official Social Media is here to Stay
This is the best book I’ve read to date on the subject of social media. In fact reading this makes me realize as the authors say that social media is not a fad, it is not something that is going away but rather it is not only here to stay but becoming one of the most important and game changing factors in business today.
When a YouTube video can go viral so that millions of people are seeing it in a matter of days. When a group of disgruntled airline customers can bring a major airline to thei9r knees, when a group of Bank of America customers can make that austere granite institution change its policies in a matter of days, when an old NBA team owner gives his girlf…excuse me archivist advice on who she should be friends with leads to him having to sell them team and leave the NBA in disgrace that’s when you know that social media is not only here to stay but is also making a huge dent in the world as we know it. Then you know that it is time for a book like A World Gone Social.
This book not only lists example and example of how social media is rocking our world but more importantly it shows us how to deal with it. It teaches us how to successfully incorporate social media into our business as well. It shows us how to use it to our advantage and even how to determine, get this the return on investment of our social media. No one has done that before. No one has helped us to figure out how we make money from social media… until now.
If you are and old…well let’s just say seasoned and experienced business person like I am this is the book that explains it all, from Cloud Computing to Big Data this is the book to bring you us up to date on what exactly is going on in the world around us, this new social media universe.
If you want to not only keep up but thrive in this new universe this is the one book you need to buy, read and keep by your side. Get it, read it and catch up to the millennials in your office. It’s a great investment.