I’ve been around this industry long enough to hear every excuse under the sun: “We can’t grow because of the economy.” “Our competition is too cheap.” “The big guys have all the advantages.” Nonsense. Most of the time, you’re not losing to anyone else—you’re losing to yourself. That’s right. Your biggest competitor isn’t the shop […]
The Phone Is Still Mightier Than the Keyboard
There’s a dangerous myth floating around in business today: that the keyboard is mightier than the phone. That if you blast enough cold emails, send enough LinkedIn connection requests, and fire off enough proposals by PDF, customers will eventually roll over and buy from you. Let me set the record straight: cold emails don’t close […]
Stop Whining About the Market — Outwork It
Every time the market hiccups, every time the industry cycle dips, I hear the same tired chorus: “The market is down. Customers aren’t buying. What can we do? We just have to wait it out.” Nonsense. The market doesn’t owe you a thing. Never has, never will. If you think that by showing up, opening […]