Look I know getting business is hard. I know that you’re biggest problem is always having enough business and I certainly know that most of our customers pride themselves in buying the cheapest circuit board that money can buy. But still that is no excuse to give away your boards. You have got to make […]
Consistency Is A Virtue
I know that we are always talking about change, and lauding those who not only welcome change but are ready to adapt to change, no matter the circumstances. But there is one quality in a company, especially a vendor, that is truly cherished, and that is consistency. We love our vendors to be consistent. We […]
Respect The Customer, No Matter What!
Times may have changed, but some things never do. The old adage that the customer is always right still stands. No matter how hard it is to accept, you have to live with that law if you want to stay in business. We all know that it is harder to respect the customer now than […]
Delivering Amazing Customer Service
As you can probably tell by the tone of some of my recent writings, I’m on a real exploration journey to discover the very best customer service ideas I can find. I have read a number of books and talked to a number of people on my search to find the best examples of not […]
Customer Service Starts At The Top
All customer service starts at the top. It’s a cultural thing. To have great customer service you have to have respect for your customers, everyone in the company has to respect the customer not just the customer service people. Look, it’s pretty easy to pass everything along to the customer service people (by the way […]
Out The Friction!
You need some Printed Circuit Boards, so you Google “Printed Circuit Boards”, and you get the name of a number of shops. Not necessarily the best shops, but at least the best at SEO (Search Engine Optimization). Anyway you get the names of some shops and you call one up, probably the first one on […]
Give Your Customer Your Very Best
Walk with the customer. Care about him. Make sure that you know what she needs and give it to her. Make sure that he knows that you care about what will make his life easier and provide it. Look, the hard sell is dead, if it ever was alive in the first place. Now we […]
Delivering “WOW!” Service
One of my favorite companies on the planet is Zappos, yeah, the shoe guys with headquarters in Las Vegas. Now I am not really a shoe guy, I have never bought a pair of shoes from Zappos, in fact I have never bought anything from them. Unless, that is, you count their books on customer […]
The Best Companies Earn Their Higher Prices
Being the best will get you the best prices. You have to be better than everyone else. You have to be better than everyone else to win the business; not only win it, but keep it. If you are good, very good, you can be good enough to get past the price issue. If your […]
Keep Treating Your Customers Like Prospects
I recently read a story about a man who died, and when he went to the Pearly Gates he was not met by St Peter but by a man who said “we have changed things around here, I am going to give you a tour of heaven and my counterpart is going to give you […]