Book Recommendation – The New Corporate Facts of Life: Rethink your business to transform today’s challenges into tomorrow’s profits


A book recommendation from Dan Beaulieu:

The New Corporate Facts of Life: Rethink your business to transform today’s challenges into tomorrow’s profits

By Diana Rivenburgh

Copyright 2013Amacom

Price $27.95

Pages: 244 with Notes and Index

It’s a new day out there

If you are doing the same things that you’ve always done in the same way you have always done them then you are doomed to failure says author Diana Rivenburgh. The world has chances and it is your job to change with it.

In this new and exciting book Rivenburgh lists seven factors that have to be considered in order to run a successful business today and into the 21st century.

They are: disruptive innovation, economic instability, environmental degradation, increasing stakeholder power, societal upheaval, globalization and population shifts. These are the basis on which any successful business strategy and philosophy has to be based today. They have to be not only addresses but taken into serious consideration at all times.

Rivenburgh takes the reader through a series of pertinent topics from creating a compelling vision to mapping your strategic journey to designing a resilient organization to show you how to use the seven factors to these specific business disciplines.

Through carefully chosen and insightful real examples you learn how other very successful companies have gone through the process to emerge on the other side with stronger more resilient companies completely armed to face the future.

This book is not filled with theories mind you but with very real examples that illustrate and prove that these changes in the business nay the global environment are evolving and what we have to do to make sure that our companies both large and small are able to evolve along with them.

This is basically a survival manual for the 21st century written by someone who knows, someone who has spent hours interviewing company leaders taking down their real life company experiences in order to write this book and bass them on to us.

I predict that 20 years from now we will look back on this book in the same way we look back on In Search of Excellence and Megatrends today. You don’t want to miss it.

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