Ever wonder what it takes to get to the top of a Google Page? Did you ever think about why some companies always seem to have all the business they need; and they don’t even have any outside sales people? How are these companies doing this? It seems to be some kind of black magic […]
This Is Not Rocket Science: Give Your Customers What They Need
To succeed in business today especially a custom business where you’re making products based on not your designs but the customers’ designs you have to be flexible. You have to listen to what your customers want today and what they are going to need tomorrow and customize your offerings to meet those needs. This concept […]
10 Great Marketing Tips
In order to successfully market your company, you have to make sure that your company is marketable. You have to have something to market and that is the entire customer experience not just the product. Yes, you can have a great product but if you don’t treat your customers right when they are buying that […]
50 Reasons We Don’t Need Marketing And Sales
Here are some of the dumber things I have heard from people about marketing and sales: I think I’ll place one ad in a trade magazine do you think that will be worth the money? I sent out a hundred sales letters and only received ten responses and five orders. We decided to make this […]
You Have To Love Your Product
You’d better love what you sell. That’s what successful salespeople do. First, a true story about company loyalty…on steroids! My father was a very hard-working Coca Cola salesman. No matter the weather, rain, or shine, snow, sleet, hail, whatever, he was out there every day driving on the back roads of Maine, delivering his heavy […]
Producing The Greatest Products Possible
Laurene Powell Jobs was once quoted as saying that her husband Steve and legendary Apple designer Jony Ive would spend hours discussing corners, yes that’s right corners. I also read that Apple had an entire Quality department dedicated to boxes including a device that would check how those boxes would open and close. How many […]
Marketing: They Can’t Buy From You If They Don’t Know Who You Are
One Ad is not Marketing Marketing is important. If you want people to know who you are and what you do you have to market your company. Think about it, if people don’t know your name, if they don’t know what you do, if they don’t know how to reach you, how are you going […]
Check Out The Restroom!
There is a huge grocery store in Ohio called Jungle Jim’s International Market. From what I hear this is the best and most interesting grocery store in the world! Yes, you got that right… grocery store. And that store has the best restrooms in the world. They pride themselves on their restrooms and how well […]
Sales People: Get With Social Media
Sorry, but you cannot keep ignoring marketing or even social media Remember when we thought it was funny for one of our fellow sales people to say something like,” no I don’t know how to “twit” or “tweet” or “twitter”, or whatever these kids are doing these days.” Or something like, “What is the point […]
Think Different
Remember when Steve Jobs came back to save Apple from the brink of disaster, and the first thing he did was launch an ad campaign that featured people who changed the world by thinking differently? He featured famous people from Bob Dylan to Albert Einstein to John Lennon and many others all of them bright, […]