A book recommendation from Dan Beaulieu. Nonstop Sales Boom: Power Strategies to Drive Consistent Growth Year After Year By: Colleen Francis Copyright 2014Amacom Price $17.95 Pages: 280 with Index This one has it all! Yes I’ll use the cliché, if you are going to buy and read and study and teach from and hand out […]
Seven Secrets To Finding And Keeping Great Reps
Look we all know that this is one of our industry’s greatest challenges. For a number of reasons not the least being that many board shops have screwed many reps over the years, it is getting more and more difficult to get good reps to represent us. I know that of all the services I […]
Selling Technology
Sales people selling high tech Selling high technology is not always an easy thing for sales people. First, there is a credibility issue, when people see the word “sales” on your business card you can lose credibility. Listen, you could have been a director of engineering in your previous position before moving into sales; you […]
Book Recommendation – High Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results
A book recommendation from Dan Beaulieu 10/2/16 High Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results By Mark Hunter Copyright 2016Amacom Price $18.95 Pages: 206 with Index Man this is a great book. This is by far the best book on prospecting and lead generation I have ever read […]
Book Recommendation – EVERGREEN: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving
A book recommendation from Dan Beaulieu: EVERGREEN: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving By Noah Fleming Copyright 2015Amacom Price $26.00 Pages: 272 with Index Customer retention for the 21st century Maybe I like this book because I agree so wholeheartedly with the author. In fact one of the selling points of […]
Tales From The PCB Front: A True Story
The young sales person had been waiting patiently for the buyer to come out for almost an hour. He was a bit nervous and also excited because he was finally here. It had taken him literally months to get here. He had worked very hard with prospecting and research and cold calling and leaving messages […]
Book Recommendation – Sell With a Story: How to Catch Attention, Build Trust and Close the Sale
A book recommendation from Dan Beaulieu: Sell With a Story: How to Catch Attention, Build Trust and Close the Sale By Paul Smith Copyright 2016 (September 2016) Amacom Price $24.95 Pages: 274 with Index There is nothing that sells like a story The author tells a story (of course) of two people selling identical products […]
Stop Limiting Yourself
Figure out what your customers want and give it to them. To succeed in business today especially a custom business where you’re making products based on not your designs but the customers’ designs you have to be flexible. You have to listen to what your customers want today and what they are going to need […]
Book Recommendation – Beyond The Sales Process: 12 Proven Strategies for a Customer-Driven World
A book recommendation from Dan Beaulieu Beyond The Sales Process: 12 Proven Strategies for a Customer-Driven World By: Steve Anderson and Dave Stein Copyright 2016 Amacom Price $27.95 Pages: 264 with Index The section on sharing a Vision for success with your customer is the best I have ever read on the subject. You know […]
To Get Sales You Have To Have Salespeople
Man, how many times I am going to have to say this? For those of you loyal readers who have been checking out this column for years I apologize in advance and won’t blame you if you want to sit this one out because you’ve read it all before right here and yes too many […]