This Week’s Book Review: Amp Up Your Sales

Amp Up Your Sales: Powerful Strategies The Move Customers to Make Fast, Favorable, Decisions

By Andy Pail

Copyright 2014 Amacom

Price $17.95

Pages: 226 with Index

The right book for the right times

This guy has it right. Things are different now and if you don’t modify and I mean drastically modify your approach to sales you are going to lose out.

The premise is that it’s not what you sell but how you sell it. It’s all about the how, it’s all about the process you use to sell your products.

In short with so many similar products out there the buyer has a hard time telling the difference and that creates a dangerous situation where she will either buy on price or just buy passively because in her brain she’s thinking, “what difference does it make they are all the same?”

So according to Andy Paul it is up to us the sales people to make that difference. It is up to us to develop a sales technique that will make the buyer differentiate because of us. The buyer will buy from the sales person and there you get to the “how” that person sells.

Mr. Paul spends the rest of the book telling the reader in very clear, concise and easy to understand ways how to do that. He teaches us how to:

  • Simplify our selling by pointing out that selling simple…not easy but simple.

  • Speeding up responsiveness…this making it as easy as possible for the buyer to buy from us.

  • Maximizing the value we bring to the buyer.

  • Growing through follow-up

  • Telling stories that sell

  • Great customer service brings in follow-on business.

Every so often a sales book comes along that just works. That just hits that proverbial nail right dead on the head. And for me at this this was that book.

So if you are looking for a way to “Amp Up” your sales this is the book for you.

Check it out.

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