In business, as in life, we often fall into the trap of trying to please everyone. It’s an admirable sentiment – wanting to be all things to all people – but in reality, it’s a recipe for mediocrity. In the world of printed circuit boards, as in any other industry, the key to long-term success […]
The Customer Isn’t Always Right
In business, there’s a mantra that’s been recited so many times it’s become gospel: “The customer is always right.” But let’s be honest – it’s not entirely true. Customers aren’t always right. Sometimes they’re misinformed, unreasonable, or just plain wrong. But how you handle those moments when a customer is wrong makes all the difference. […]
Your Brand Is Boring — That’s Why No One’s Buying
Here’s a hard truth most companies don’t want to hear: your brand isn’t struggling because of your pricing, your website, or your competitors. It’s struggling because it’s boring. You’ve blended into the beige background of your industry so perfectly that no one even notices you anymore. You’re safe. You’re polite. You’re professional. And you’re invisible. […]
Making 2025 Your Best Year Ever
As we start another year, it’s time to reflect on where we’ve been and, more importantly, where we’re going. The world of sales is not for the faint of heart. It’s a world of high stakes, high energy, and, let’s face it, high-pressure situations. But if you approach it with the right mindset and strategies, […]