I have been fortunate to spend more than five decades in the electronics manufacturing industry. During that time, I have watched incredible changes reshape the way we design products, manufacture technology, build supply chains, and serve customers. I have seen the rise of surface mount technology, the explosion of globalization, the evolution of HDI, flexible […]
The Companies That Will Dominate Tomorrow Are Building Their Brands Today
There was a time when being a great manufacturer was enough. If you built quality products, delivered them on time, and treated your customers fairly, your reputation spread through word of mouth. Purchasing managers talked to one another. Engineers shared recommendations. Salespeople spent their days knocking on doors, making calls, and building relationships one customer […]
Customers Need Confidence More Than They Need Low Prices
One of the biggest myths in business is that customers buy primarily on price. It is a belief that has shaped sales strategies for decades, leading many companies to assume that the lowest quote will always win the business. After spending more than forty years working with electronics manufacturers, OEMs, and EMS providers around the […]
The Golden Age of Electronics Manufacturing Has Already Begun
If you spend too much time reading headlines, you could easily come away believing that manufacturing is struggling, electronics is losing ground, and the best days of our industry are behind us. Every day there seems to be another story about supply chain disruptions, labor shortages, geopolitical uncertainty, rising costs, or global competition. It is […]
Why Engineering Expertise Has Become the Ultimate Competitive Advantage
For years, companies in the electronics industry competed on the same familiar battlegrounds. Price, delivery, quality, and manufacturing capacity were the standards by which suppliers were measured. Those things are still important. In fact, they are expected. But they are no longer enough to separate one company from another. The competitive landscape has changed, and […]
AI Isn’t Replacing Our Industry—It’s Accelerating It
Every time a new technology comes along, someone predicts the end of an industry. We have seen it happen over and over again. When automation arrived, people claimed manufacturing would disappear. When computers became commonplace, many believed they would replace engineers and eliminate countless jobs. Then came robotics, cloud computing, and digital transformation, each accompanied […]
Stop Watching the Headlines. Start Watching the Opportunity.
If you spend too much time watching the news these days, you could easily convince yourself that the electronics industry is headed for trouble. Every day seems to bring another story about tariffs, supply chain disruptions, labor shortages, geopolitical tensions, inflation, slowing economies, or uncertainty in global markets. It is enough to make even experienced […]
Why the Best Years of Electronics Are Still Ahead of Us
Every so often someone asks me if I think the electronics industry has already experienced its glory days. Usually the question comes after another news story about supply chain disruptions, labor shortages, geopolitical tensions, or economic uncertainty. My answer never changes. I don’t believe we’ve seen the best years of our industry. In fact, I […]
Creativity is Noisy, And Messy
There is a dangerous disease spreading through business today. It’s called “waiting until everything is perfect.” It infects entrepreneurs, managers, engineers, marketers, writers, designers, and just about anyone trying to create something worthwhile. Symptoms include endless meetings, sixteen revisions of a logo no one notices anyway, PowerPoint presentations with more transitions than a Hollywood action […]
Passion That Customers Feel
There’s something customers can feel almost immediately when they walk into a company, talk to a salesperson, visit a website, or spend five minutes with a leadership team. Passion. Not fake enthusiasm. Not corporate slogans hanging on conference room walls beside motivational posters of mountains nobody has climbed. I’m talking about genuine excitement. The real […]