Working From Home

With things being what they are, we all need to get more intentional in what we are doing, especially those of us in sales. We’ve talked about how we are all hunkered down, and how we can’t get out to see customers. We’ve also talked about what we can do in the meantime: Communicate through […]

The Paid Audition

I read recently that 48% of all customers feel that the most critical time for a company to gain their loyalty is based on the first order. So, half of your customers are going to decide if they want to keep working with you based on that first order. Man, is that pressure or what? […]

PCBs, PCBs, Everywhere You Look!

It was the holidays, and everyone was out buying presents and gifts. A great time of the year! On Christmas morning as we sat by the roaring fire and opened our gifts, I started to count the number of printed circuits we received.  For twelve people, 65 gifts had printed circuits in them. Just our […]

Don’t Give Your PCBs Away!

Look I know getting business is hard. I know that you’re biggest problem is always having enough business and I certainly know that most of our customers pride themselves in buying the cheapest circuit board that money can buy. But still that is no excuse to give away your boards. You have got to make […]

What Goes Around…

This column is meant for those companies who need printed circuit boards but don’t want to communicate with the PCB shops directly. It’s meant for those customers who believe that a PCB is just a thin piece of green plastic that anyone can build. This is for those companies who feel that the board shops […]

A Look At Trade Adjustment Assistance

Free money! Come and get it! It’s been a while since I talked about TAA (Trade Adjustment Assistance), so I thought it might be a great time to remind everyone of what TAA actually is and what it can do for you. Now in this time of Chinese Tariffs people, many of our customers are […]