Boldness is behavior born out of belief Groeschel When things get tough, the bold ones will always take action. They will forego the feelings of dread, the anxiety about what could go wrong if they took that action or any action for that matter. They will not be afraid of the possible dire consequences if they […]
Tales From The PCB Crypt
Author’s note: I wrote this column last summer, but thought it was particularly fitting given my column on the DoD a couple of days ago.) The young sales person had been waiting patiently for the buyer to come out for almost an hour. He was a bit nervous and also excited because he was finally […]
Finally, The DOD Gets It! But Is It Too Late?
Last week a friend of mine sent me this excerpt from the congregational record. Yes, That congregational record. If this doesn’t set your hair on fire then nothing will. Read on: “National Defense Authorization Act for Fiscal Year 2018”)…” 114/603 “Executive agent for printed circuit board technology The committee is aware of ongoing efforts through […]
Companies That Buy Cheap PCBs Get What They Deserve
This column is meant for those customers who need printed circuit boards but don’t want to communicate with the PCB shops directly. It’s meant for those customers who believe that a PCB is just a thin piece of green plastic that anyone can build. This is for those companies who feel that the board shops […]
To Charge The Most You Have To Be The Best
Being the best will get you the best prices. You have to be better than everyone else. You have to be better than everyone else to win the business; not only win it, but keep it. If you are good, very good, you can be good enough to get past the price issue. If your […]
That Won’t Work Here (And Other Excuses)
I don’t know about you but this drives me absolutely nuts. You’re in a meeting, you come up with a good idea but before you finish getting your idea out there, this guy across from you. You know the one, he graduated from the Dilbert School of discouraging new ideas jumps in with that smart […]
Yes, You Do Need Salespeople
Man, how many times I am going to have to say this? For those of you loyal readers who have been checking out this column for years I apologize in advance and won’t blame you if you want to sit this one out because you’ve read it all before right here and yes too many […]
A Look At Some Of 2017’s Coolest innovations…So Far
We have all likely heard the quote attributed to Charles H. Duell, commissioner of the U.S. Patent Office, who in 1899 famously said, “Everything that can be invented has been invented.” He then recommended that the Patent Office be closed and resigned his position. It has now been proven that he never said that. The […]
Where Did All The PCB Salespeople Go?
Where are all the PCB salespeople? A few years ago there were all kinds of sales people on the street. Good sales people; seasoned veterans with proven track records who had been victimized by first the stream of mergers that left them high and dry when the conquering company went with their sales force and […]
Do You Tell Your Customers You Buy The Cheapest Parts Possible?
It always amazes me that the same people who claim to be building the best products on the market today are also the ones who want to buy the cheapest ingredients they can. Think of your customers, how many of them have told you this… “We are building the best Missile, MRI, Automobile, Computer than […]