Marketing Lessons from the Grateful Dead Yes, that’s right you Deadheads, it’s time to not only appreciate their music but appreciate the marketing lessons that you can learn from them. No this is not a joke, far from it, this is serious, deadly serious, these lessons come from the book Marketing Lessons from the Grateful […]
New Salespeople For A New World!
We are seeing the evolution of salespeople. It is no secret that many of our sales professionals are aging out, they are retiring or moving out to that great golf course in the sky. As they exit the premises so do some age old practices that go with them. In our own sales lifetimes, we […]
A Frictionless Future
People and companies want things to be as easy as possible. Online streaming, online buying, online everything has created a buyer’s expectation that is higher than it has ever been. I have read a number of articles where the writers are outraged, and I mean OUTRAGED! That the streaming networks like HULU and Amazon Prime […]
You Have To Be Impactful!
Are you making an impact? At your job? In your career? In your life? No matter how hard you work, no matter how much dedication and work ethic you have, if you don’t develop a strategy to be impactful, it will all be for nothing. Being impactful means making a difference. It means being able […]
It’s Showtime! Seven Must Do’s At Apex 2022
Okay let’s all say it all together, “This year’s IPC Apex Expo will be like no other.” Yes, sure of course! This year is like no other, it’s not even like last year’s which was really like no other. And now it’s time to get over it and make adjustments. Success comes to those who […]
And Promises to Keep: New Year Resolutions for 2022
I am one of those people who likes to make resolutions. In fact, I am pretty serious about making them, and trying to keep them. I find that resolutions can be goals that you promise yourself you will make and then to be true to yourself, you keep them. New Year’s resolutions have always been […]
A Christmas Carol Lesson
Charles Dickens “A Christmas Carol” is one of the best and most original business books you can read. It’s full of valuable lessons that apply to all facets of business, even today, one hundred and eighty years after it was written. You all know the story. This time of the year you can watch any […]
What The Pandemic Taught Us
I think this has been the fastest year in history! People tell me it’s because I’m getting old, and sure that’s true but come on, not that old. It feels like we just turned the page on 2019 to 2020. Never mind 2020 to 2021! Heck it feels like only last week we were all […]
Super Service Your Way To Customers For Life
Last week we talked about living in constant fear of losing your customers. About having a relationship with your customers that is so flimsy that one price cut will take them away from you. Now while this is true, customers can be fickle, especially in the first months of doing business, but in the end […]
Working Together: The Best Solution
Getting The North American PCB Industry Off Death Row Part 5 “It’s not fair, they are all working together, they all help each other out, you don’t know who owns what, and their government really owns them and gives them all kinds of funding to take over the entire Global PCB market!” These are all […]