The better the content, the better the story, the more provocative the message, the more successful your marketing and branding will be. But as we all know writing great content is not always as easy as it seems. Especially, if you want to write authentic content with stories that are actually true, instead of lifted […]
Calling All PCB Sales People
Where are all the PCB sales people? A few years ago there were all kinds of sales people on the street. Good sales people; seasoned veterans with proven track records who had been victimized by the stream of mergers that left them high and dry when the conquering company went with their sales force and […]
Collaboration is the Future: Tearing Down the Silos
Although it has been talked about for years, the time for collaboration is here, for our industry and for all of the world’s industries. Smart people are realizing that we are going to have to tear down those silos and start working with each other if we are going to survive, and more importantly, go […]
It’s A Great Time To Be A Salesperson
No kidding, this is the best time ever to be a salesperson. If you are in sales, especially electronics sales, selling PCB design, fabrication, and /or assembly services this is your time. Your services are wanted. Every single company in the business today wants to meet you. It doesn’t matter if you are a direct […]
Are you proud of buying the cheapest?
It has always amazed me that the same people who claim to be building the best products on the market today are also the ones who want to buy the cheapest ingredients they can. Our customers like to tell us that they need the best price possible or else. If we do not provide them […]
Why Are We Paying Extra for Mediocre Customer Service?
We have been bombarded with robocalls this past year. At least 10 times each week, we get automatic calls to our home’s landline. The calls can show up on caller ID as “private” or “credit card security” or “bankers trust,” so we don’t really know where they come from. And of course when we answer […]
It’s the Customer Experience Stupid!
When it comes to what customers want there is one big secret. They think that they want our products or services. They think that they want us to deliver good products on time. They think that they want good Quality. They think that they want a great price or a great value as they would […]
The All Powerful Referral!
Someone talking about how good you are is so much more powerful than you saying how good you are. A customer praising your product, is so much more credible than you telling people you have great products. And, a customer going on and on about your extremely great service will help you grow your business […]
It’s Time To Globalize!
The world is getting flatter every year, month, week, day and even by the hour, as we get closer to one another and like water seek ways to touch one another and do business. This, from some of the world’s leading economists: no matter what politicians try to do they can only at best re-channel […]
On Being A Great Independent Rep
This week we are going to talk about what it takes to be a great rep; and what you can do to not only delight your principals but more importantly develop a win/win partnership with them where you both win more business and make more money. First of all: get over it. Yes you’ve been […]