Too many people selecting a brand is only that; it’s coming up with a clever logo and slogan and calling it a day.  But that’s not what a brand is at all, that’s just well a symbol and a saying. A true brand defines exactly what your company is. What it stands for, what it […]

It’s time to partner Look they tell me there are only about two hundred and fifty or so board shops left in North America, this is really down from an estimated high of fifteen hundred depending on who you talk to. The industry on this continent has been devastated in the past twenty years to […]

Have you sought out and overreacted to a customer problem today? It’s a huge opportunity? Tom Peters   What a great quote for one of the best! Peters hits the nail right on then head. There is no greater way of making your bones with a customer than over reacting to a problem your company […]

Welcome to Common Sense Selling – a blog and archive of Dan B. Beaulieu’s writings on the topics of sales, marketing and other topics of interest.  Dan is a well-read author and subject matter expert, has published books, and has a wealth of knowledge and experience we hope you find useful. Living in the northeast, […]