Why does it seem that most of our customers pride themselves on their ability to find the cheapest products in the world to put into their products, which they also claim are the best in the world? How exactly does that work? Does a great chef search the world for the cheapest ingredients he can […]
How To Interview Potential Sales Reps
The problem with finding and hiring the right sales person is that, well they are sales people, they know how to sell, they know how to talk a good game, in fact so good a game that it’s hard to figure out if they are in fact really good or just great talkers! So you […]
Getting The Most From IPC Apex 2017 Part 2: Five Ideas For Keeping The Conversation Going
You went to IPC Apex last week. You visited with a lot of old friends and caught up with what they were doing. You visited with your current customers and made sure they were happy with your products and services. You scouted out potential customers and told them about your products and services, hoping that […]
Nine Tips To Get The Most Out Of IPC Apex Expo This Week
So, you’re in San Diego attending the IPC Apex Expo. You spent money on a plane ticket, you’ve spent a fortune on a hotel room as well as the car and the meals and everything else it takes for you to spend a week in San Diego. You’re also taking a week away from the […]
7 Ways to Become the Greatest Rep in Your Industry
Most rep firms don’t give any thought to becoming well-known in their territory and in their industry, which is a shame because if you make sure everyone knows your name and what a great rep firm you have, life will become a lot easier. It will be easier to get new customers, partners and most […]
Catching up with…Dr. Anthony Caputo
I met Dr. Anthony Caputo last year while helping one of my clients secure some strong engineering talent. Anthony had been reading my columns and reached out to me since he was looking for a new opportunity in a high-tech printed circuit board facility. Once I read his CV and saw his credentials, I jumped […]
7 Reasons To Fire Your Principal
Sometimes a rep has to do what a rep has do to Okay, so now it’s your turn. We have talked enough about making sure that you as a rep make yourself invaluable to your principal. We have gone on ad nausea about the various ways that reps disappoint the companies they represent. So now […]
5 Ways To Get The Most From Your PCB Vendors
Five things you have to do to get the most form your PCB vendors Most PCB users are missing the boat when it comes to getting the most from their PCB vendors. I have talked about how the new age of buying boards with minimum communications and almost no face to face relationships between everyone […]
Book Recommendation – Make it Matter: How Managers Can Motivate by Creating Meaning
A book recommendation from Dan Beaulieu Make it Matter: How Managers Can Motivate by Creating Meaning By Scott Mautz Copyright 2015Amacom Price $24.95 Pages: 250 with Index Making it matter motivates people Look it’s pretty straightforward isn’t it? People work harder and are much more passionate when they know that what they are doing has […]
Looking Good! How good is your company’s appearance?
It’s all of those little things that make a big difference Seven ways to create a welcoming company How good do you think your company is? How do you think you’re doing? What do you do well? What do you need to work on? What do you people think when they walk into your lobby? […]