Who are you and what are you doing here? If you want to stand out as a rep company, you have to get your name out there. And that means getting involved in some good old marketing and branding. The good news, is that there are practically no rep companies paying any attention to marketing […]
Marketing Your Contract Manufacturing Company
Does anybody know your name? Unlike PCB shops where there are now less than 200 left in North America, there are well over 1000 contract manufacturers of all shapes and sizes. Everyone knows the big guys from Celestica, to Flextronics, to Sanmina to Plexus all of them doing hundreds of millions to billions of dollars, […]
Contract Manufacturers Need Sales And Marketing Too
Artwork courtesy Bob Tarzwell (gallerydeboer.ca/portfolio/tarzwell-robert/) For many years now, too many that I want to count, I have been a real pain in the neck advocating that all board shops need marketing, they need to advertise, send out newsletters, hire and manage, measure, and motivate sales people, create forecasts, and account plans and pay attention […]
Marketing is a Mosaic
One Ad is not Marketing Marketing is important. If you want people to know who you are and what you do you have to market your company. Think about it, if people don’t know your name, if they don’t know what you do, if they don’t know how to reach you, how are you going […]
Seven Steps To Marketing Your Rep Company
Who are you and what are you doing here? If you want to stand out as a rep company, you have to get your name out there. And that means getting involved in some good old marketing and branding. The good news, is that there are practically no rep companies paying any attention to marketing […]
Book Recommendation – EVERGREEN: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving
A book recommendation from Dan Beaulieu: EVERGREEN: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving By Noah Fleming Copyright 2015Amacom Price $26.00 Pages: 272 with Index Customer retention for the 21st century Maybe I like this book because I agree so wholeheartedly with the author. In fact one of the selling points of […]
Book Recommendation – Delight Your Customers: 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary
A book recommendation from Dan Beaulieu: Delight Your Customers: 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary By Steve Curtin Copyright 2013Amacom Price $17.95 Pages: 196 with Index A Great read for Customer Care Okay so I’m a sucker for books about customer service. I look for and read them every […]
Book Recommendation – Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can teach us about Navigating the New Normal?
A book recommendation from Dan Beaulieu: Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can teach us about Navigating the New Normal? Geoffrey Colon Copyright December 2016 Amacom Price $24.95 Pages: 234 with Index This is one Gem of a book There is no doubt that this is one of the most […]
Disruptive Marketing: A New World Order
If you care about the future of your company do not skip this column! I just finished a great new book by Geoffrey Colon called Disruptive Marketing and I have to tell you reading this book will turn your world upside down. If you know anything about marketing or like me are a truly passionate […]
How good is your company’s appearance?
How good do you think your company is? How do you think you’re doing? What do you do well? What do you need to work on? What do you people think when they walk into your lobby? These are questions you should be asking yourself at all times. You should be constantly thinking about your […]