Here we go again, you’re heading down to sunny (hopefully, it seems to rain every time I’m there!) San Diego to seek your fame and fortune at IPC Apex 2018. Without a doubt you are investing a great deal of time and money (hotel rooms are about the price of a Fiat!) and you want […]
8 Reasons To Fire Your Principal
Sometimes a rep has to do what a rep has do to. Okay, so now it’s your turn. We have talked enough about making sure that you as a rep make yourself invaluable to your principal. We have gone on ad nausea about the various ways that reps disappoint the companies they represent. So now […]
Sales People: Get With Social Media
Sorry, but you cannot keep ignoring marketing or even social media Remember when we thought it was funny for one of our fellow sales people to say something like,” no I don’t know how to “twit” or “tweet” or “twitter”, or whatever these kids are doing these days.” Or something like, “What is the point […]
Stories From The PCB Sales Frontlines
Did you ever live through something that was so insane, and so stupid that you couldn’t believe it was happening right before your very eyes? I have, and many times. But I’m no different from anyone who has sold PCBs, or anyone who’s spent years in our industry, for that matter. Then, late at night […]
7 Ways To Make Your Principals Brag About You
If you’re a rep the best way to be successful is to have your principals love you. Sad as it may seem I almost never hear principals bragging about having a great rep. In fact, instead, I hear horror story after horror story about how reps aren’t doing anything, they are not bringing in the […]
Remember Who Is Really Doing The Work
Those of us who have spent our lives in sales, sometimes forget who really matters. As we pursue those elusive orders or solve problems, meet challenges, and soothe angry customers, it is easy for us to forget those who are really doing the work. The ones who are back at the shop, sweating it out […]
Six Things That Will Guarantee A Great 2018
Okay here we are again. The beginning of a brand-spanking shiny new year. 2018! Who would have thought we would make it this long? But we did, and the North American PCB business is still alive and kicking. But, as we turn the page on another new year we should consider what we want to […]
I Can’t Prove It, But I Know That It’s True
How many times have you felt something in your gut that you know it’s true but there is no good way to prove it? You just have a sense, a feeling, an intuition, that what you are thinking is right but there is just no way to prove it. So, with that in mind here […]
10 Things Great Electronic Manufacturing Services (EMS) Companies Do
The most important space in electronics these days is contract manufacturing. As more of our OEM’s become innovation, and marketing companies, they look to the contract manufacturers to build their products. Just about every company from Apple, to Intel, has yielded the manufacturing of their products to contract manufacturers. And, it is often the company […]
Does Your Plant Look As Good As You Think It Does?
It’s all of those little things that make a big difference How good do you think your company is? How do you think you’re doing? What do you do well? What do you need to work on? What do you people think when they walk into your lobby? These are questions you should be asking […]