A book review from Dan Beaulieu Fail Fast or Win Big: The Start-up Plan for Starting Now Author: Bernhard Schroeder Stop aiming and start firing! Every so often you find a book that ends up being more of a stimulant for ideas than just a book. This is one of those books. I want to […]
How To Manage Sales People Who Are Located All Over The Country
One of the things I do in my business is work with sales managers helping them to manage, measure and motivate their sales people. This is not an easy thing to do when you consider that sales people are actually a very different breed from other people in a company. They are often, driven, motivated, […]
Dumb Things People Say About Marketing And Sales
Here are some of the dumber things I have heard from people about marketing and sales: I think I’ll place one ad in a trade magazine do you think that will be worth the money? I sent out a hundred sales letters and only received ten responses and five orders. We decided to make this […]
What Do Your Customers Really Think Of You?
As always, it’s all about the customers and more importantly, it really gets down to what your customers think about you. I want you to really think about this for a minute or two. What do your customers think about your company? What do they think about how you do business? Would they recommend you […]
Catching up with…Coast to Coast Circuits CEO Walt Stender
Coast to Coast is an independent American circuit board manufacturing company. Yes, the key word here is “independent.” After many mergers and acquisitions that have diminished the mil/aero PCB vendor base, there are only a handful of independent companies for our country’s defense and aerospace contractors to choose from. Concerned about the demise of mil/aero […]
Marketing is a Mosaic
One Ad is not Marketing Marketing is important. If you want people to know who you are and what you do you have to market your company. Think about it, if people don’t know your name, if they don’t know what you do, if they don’t know how to reach you, how are you going […]
Book Recommendation – The Scorecard Solution: Measure what matters and drive sustainable growth
A book recommendation from Dan Beaulieu: The Scorecard Solution: Measure what matters and drive sustainable growth By Dan E King Copyright December 2015 Amacom Price $29.95 277 pages with index It’s about time for a book on this subject Many years ago I learned the adage that goes “it you can measure it you can […]
Book Recommendation – EVERGREEN: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving
A book recommendation from Dan Beaulieu: EVERGREEN: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving By Noah Fleming Copyright 2015Amacom Price $26.00 Pages: 272 with Index Customer retention for the 21st century Maybe I like this book because I agree so wholeheartedly with the author. In fact one of the selling points of […]
Book Recommendation – Pinterest Power: Market your Business, Sell your Products, and Build Your Brand on the World’s Hottest Social Network
A book recommendation from Dan Beaulieu Pinterest Power: Market your Business, Sell your Products, and Build Your Brand on the World’s Hottest Social Network By Jason Miles and Karen Lacey Copyright 2013/McGraw Hill Price $20.00 230 Pages with Index Interested in Pinterest? This is the right book Let’s be honest Pinterest is hot right now. […]
Book Recommendation – The 10 Laws of Trust: Building the Bonds That Make a Business Great
A book recommendation from Dan Beaulieu: The 10 Laws of Trust: Building the Bonds That Make a Business Great By: Joel Peterson with David A Kaplan Copyright 2016 Amacom Price $15.95 Pages: 126 Index A great guiding light of the straight and narrow. Doing the right thing is not always easy in business but it […]