Choosing the right PCB vendor is not as easy as you want to think it is. There are still many contract manufacturers out there who believe the myth that all PCB shops are the same and that in the end it’s only a matter of basing their decision on price and price alone. Oh, sure you’ll make […]
It’s Only Common Sense: Yes, Virginia, Advertising Does Work (Sometimes)
While listening to the radio as I drove to the airport last Sunday, an ad came on for smoke and carbon monoxide alarms. I was only half listening and not really paying attention since it was not exactly a captivating subject. In fact, I was a little irritated because I always get irritated when I […]
Book Recommendation: The Excellence Dividend: Meeting the Tech Tide with Work That Wows and Jobs That Last
Book Recommendation From: Dan Beaulieu 6/9/18 The Excellence Dividend: Meeting the Tech Tide with Work That Wows and Jobs That Last By Tom Peters Copyright 2018 Vintage/ Trade Paperback Price $ 17.00 Pages: 460 Peters is back and he’s better than ever! If you, like me, wait for a Tom Peters book the way some […]
Book Recommendation: Customer Service Training 101 Third Edition: Quick and Easy Techniques that Get Results
Book Recommendation From: Dan Beaulieu 6/7/18 Customer Service Training 101 Third Edition: Quick and Easy Techniques that Get Results By Renee Evenson Copyright 2018 Amacon Price $ 24.95 Pages: 228 with index An updated version of a timeless handbook When you get right down to it, it’s always about people and guess what? Customers are […]
Keeping Up With The New World Order
During a normal commercial flight, a pilot actually touches the controls of her plane for less than three minutes. The rest of the time, the computer called “autopilot” is actually flying that plane, yes, including landing the plane. Pilots have to undergo periodic training so that they will not forget how to fly. How many […]
My 10 Principles Of Networking
In sales and in life for that matter you are only as good as the people you know, work with and are friends with. You are only as strong as your affiliations. You have to know and be willing to work with everyone if you are going to be successful life. So with that in […]
Great Vendors Ask Questions
Many of my exceptional clients, and they are all exceptional of course, are getting negative feedback from their customers because they ask too many questions. Questions, mind you, that are focused on making a better product for those customers in the end. Questions, that are meant to clarify some of the questionable data that the […]
Get Ready For 2018: It’s Not Too Early To Start Planning
No, I’m not crazy or obsessive, this is really the time you should start preparing for next year. September is just around the corner and September is when you should start planning for the following year. It’s time for you to get your sales team aligned and working on their forecast for 2018 Look, I […]
Give The Customer What They Want, Not What You Want
Walk with the customer. Care about him. Make sure that you know what she needs and give it to her. Make sure that he knows that you care about what will make his life easier and provide it. Look the hard sell is dead, if it ever was alive in the first place. Now we […]
Figure Out What Your Customers Want And Give It To Them
To succeed in business today especially a custom business where you’re making products based on not your designs but the customers’ designs you have to be flexible. You have to listen to what your customers want today and what they are going to need tomorrow and customize your offerings to meet those needs. This concept […]