Unlike PCB shops where there are now less than 200 left in North America, there are well over 1000 contract manufacturers of all shapes and sizes. Everyone knows the big guys from Celestica, to Flextronics, to Sanmina to Plexus all of them doing hundreds of millions to billions of dollars, but what about all the […]
Open-Minded Selling
Great sales people will try anything. There is a theory that goes, “Look at the way a person dresses today, and you can tell when he went to high school” Try it out, and you’ll see that most of the time it’s true. Khakis and button-down oxford cloth shirts? Pre-hippie days sixties. Gray haired ponytails? […]
A Better Relationship With Your PCB Manufacturer Will Yield Better PCB’s
We have talked a lot in this column about how board shops should treat their customers. How they should try to get to know their customers and their needs. So now let’s switch things around and talk about how customers should treat board shops, how they should work with board shops to get the best […]
Eight Great Things To Teach A New Salesperson
Listen!! All of us are working diligently on getting more young people involved in our business today. And of course, many of those people are going to be involved in sales. These young people are going to need the right training to make sure that they become good, effective, and of course successful, sales people. […]
Book Recommendation: Seven Stories Every Salesperson must tell
A book recommendation from Dan Beaulieu Seven Stories Every Salesperson must tell By Mike Adams Copyright 2018 Price Paperback $14.95/ Kindle: $2.99 A great book to get you started on storytelling There are a lot of good books out there about storytelling. They talk about the importance of telling stories. They always indicate, how people […]
Choosing The Right PCB Vendor Is Critical To A Contract Manufacturer’s Success
Choosing the right PCB vendor is not as easy as you want to think it is. There are still many contract manufacturers out there who believe the myth that all PCB shops are the same and that in the end it’s only a matter of basing their decision on price and price alone. Oh, sure you’ll make […]
Yes Virginia, Advertising Does Work…Sometimes
I was listening to the radio, as I drove to the airport last Sunday, when an ad came on about smoke, and carbon monoxide alarms. I was half listening, not really paying attention, since it was not exactly a captivating subject. In fact, I was a little irritated, because I always get irritated, when I […]
It’s Only Common Sense: Yes, Virginia, Advertising Does Work (Sometimes)
While listening to the radio as I drove to the airport last Sunday, an ad came on for smoke and carbon monoxide alarms. I was only half listening and not really paying attention since it was not exactly a captivating subject. In fact, I was a little irritated because I always get irritated when I […]
Are Your Sales Prospects Really Just Sales Suspects?
Do you ever feel you are barking up that proverbial wrong tree? Do you keep seeing the same people and getting nowhere? Do you sometimes wonder if you are in the right state never mind the right company with the right person? Scary thoughts aren’t they? Especially if any of them apply to you. In […]
Sometimes You Just Get Lucky
An oldie worth repeating: “The harder you work, the luckier you get.” Being successful in sales takes a lot of hard work, dedication and downright stubbornness. It takes working long hours, and being prepared, after all nothing good just falls into your lap…or does it? I am about to tell you a true story. Yes, […]