You’d better love what you sell. That’s what successful salespeople do. First, a true story about company loyalty…on steroids! My father was a very hard-working Coca Cola salesman. No matter the weather, rain, or shine, snow, sleet, hail, whatever, he was out there every day driving on the back roads of Maine, delivering his heavy […]
Book Recommendation: Becoming Facebook: The 10 Challenges that Defined the Company that’s Disrupting the World
Book Recommendation From: Dan Beaulieu 6/9/18 Becoming Facebook: The 10 Challenges that Defined the Company that’s Disrupting the World By Mike Hoefflinger Copyright 2018 Amacon Price $ 24.95 Pages: 244 with index Great insight into one of the world’s most influential companies Everything you wanted to know about Facebook and we’re afraid to ask…well almost […]
On Selling Value
Let’s stop and think for a minute. What can you offer that goes way beyond the product itself? What can you offer that will get your customer thinking beyond price issues? What do you have to offer that will make your customer tremble with terror when his CPA suggests dumping you because your prices are […]
Peeking Into The Future: The Future Is Here Now!
I like to read anything I can get my hands on, when it comes to predicting technology of the future. I have been doing this since discovering Alvin Toffler’s ground-breaking book Future Shock, decades ago. Since then, I have read several books predicting the future, and so many of the things they talked about in […]
What Customers Crave More Than Anything Else
When it comes to what customers really want there is one big secret. They think that they want our products or services. They think that they want us to deliver good products on time. They think that they want good quality. They think that they want a great price (or “great value” as they would […]
The Good Old Days
Remember when it was fun? Yes, the good old days always seem whole lot better than they probably really were at least in the rear-view mirror. But, looking back from these too serious times we live in today, they probably were a lot better than we even remember Here are a few stories from that […]
Book Recommendation: Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit
Book Recommendation From: Dan Beaulieu 6/12/18 Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit By Anne Bahr Thompson Copyright 2018 Amacon Price $ 27.95 Pages: 294 with index I love this book and want every business leader to read it The best way to get your people engaged to is give them […]
Dare To Be Great
We are all so busy running our businesses that we seldom have time to do what really needs to be done to move our businesses forward, to take them from “good to great” to use that old but true cliché. I know that all of my friends who own board shops are always so occupied […]
Producing The Greatest Products Possible
Laurene Powell Jobs was once quoted as saying that her husband Steve and legendary Apple designer Jony Ive would spend hours discussing corners, yes that’s right corners. I also read that Apple had an entire Quality department dedicated to boxes including a device that would check how those boxes would open and close. How many […]
Sometimes Playing It Safe Is The Wrong Decision
I view business like this: If you are not growing, you are dying. If you are not constantly trying to find ways to make your company more attractive to your customers, you will die. I personally know of some companies who have shrunk themselves out of business. They have literally cut costs to the point […]