A book review from Dan Beaulieu: What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint Author: Nicholas Webb Amacom, 2017 Price: $25.00 Customer service is out and customer experience is in. It’s not enough to deliver great customer service any more—you must instead deliver an entire customer experience and a great […]
How To Manage Sales People Who Are Located All Over The Country
One of the things I do in my business is work with sales managers helping them to manage, measure and motivate their sales people. This is not an easy thing to do when you consider that sales people are actually a very different breed from other people in a company. They are often, driven, motivated, […]
Dumb Things People Say About Marketing And Sales
Here are some of the dumber things I have heard from people about marketing and sales: I think I’ll place one ad in a trade magazine do you think that will be worth the money? I sent out a hundred sales letters and only received ten responses and five orders. We decided to make this […]
Book Review: Super Communicator
A book review from Dan Beaulieu: Super Communicator: Explaining the Complicated So Anyone Can Understand By: Frank J. Pietrucha One of the greatest gifts anyone can have is the ability to communicate. This is especially true when it comes to subjects like technology. An Wang of Wang Computers said years ago, “A true genius is […]
Where Did All The PCB Salespeople Go?
Where are all the PCB salespeople? A few years ago there were all kinds of sales people on the street. Good sales people; seasoned veterans with proven track records who had been victimized by first the stream of mergers that left them high and dry when the conquering company went with their sales force and […]
Don’t Be Afraid, Have Courage!
They say that courage is the number one quality of all successful companies. You have to have courage to get anything done. Because it is a big scary world out there and if you don’t have the guts, think courage, to face it you will not survive. The more I work with companies the more […]
Book Review – Brian Tracy’s Business Strategy
A book review from Dan Beaulieu: Business Strategy by Brian Tracy Price: $9.95 Pages: 107 with Index This is the very best book of this series so far. And I found it at just the right time. I was getting started on a new project where, as luck would have it, I was working with […]
Do You Tell Your Customers You Buy The Cheapest Parts Possible?
It always amazes me that the same people who claim to be building the best products on the market today are also the ones who want to buy the cheapest ingredients they can. Think of your customers, how many of them have told you this… “We are building the best Missile, MRI, Automobile, Computer than […]
Putting Together Your Team
What do the Boston Red Sox, The New England Patriots, and the Chicago Cubs all have in common? Besides all being winners (and my three favorite teams) they have won by building teams synergistically. By that I mean they build teams by putting the team in front of individual players that way making the team […]
Book Review – We Are Market Basket: The story of the unlikely grassroots movement that saved a beloved business
A book review from Dan Beaulieu: We Are Market Basket: The story of the unlikely grassroots movement that saved a beloved business By: Daniel Korschun and Grant Welker A business book that reads like a novel How many times does a business book read like a novel? Actually it read more like an adventure story. The […]