Who are you and what are you doing here? If you want to stand out as a rep company, you have to get your name out there. And that means getting involved in some good old marketing and branding. The good news, is that there are practically no rep companies paying any attention to marketing […]
Customer Service Is Everywhere!
It’s all customer service… all of it! Whatever you do, everything you do in a company is all a version of customer service. Just like everyone in your company is a sales person, everyone in your company is a customer service representative. From the owner to the person in shipping to the person in plating […]
So You Have Signed A New PCB Rep Firm. Now What?
Finding them is one thing. Keeping them is another. Here’s how. Look we all know that this is one of our industry’s greatest challenges. For a number of reasons not the least being that many board shops have screwed many reps over the years, it is getting more and more difficult to get good reps […]
What’s The Question?
Asking the right questions will lead to sales I have a question for you. Or actually, more than one. Are you asking the right questions? When you are face to face with a customer, especially a new prospect, do you have a list of the right questions to ask? Are you like a good lawyer, […]
Six Things That Will Guarantee A Great 2018
Okay here we are again. The beginning of a brand-spanking shiny new year. 2018! Who would have thought we would make it this long? But we did, and the North American PCB business is still alive and kicking. But, as we turn the page on another new year we should consider what we want to […]
I Can’t Prove It, But I Know That It’s True
How many times have you felt something in your gut that you know it’s true but there is no good way to prove it? You just have a sense, a feeling, an intuition, that what you are thinking is right but there is just no way to prove it. So, with that in mind here […]
Quality Is Everything
Yes, Quality is everything, and actually, it is in everything a company does. From the way you answer the phone, to the way you present your quotes, to the way you package your product, to the way your sales person looks and acts, to every single thing large, or small, that your company does for […]
Book Recommendation – Find the Fire: Ignite Your Inspiration and Make Work Exciting Again
A book recommendation from Dan Beaulieu Find the Fire: Ignite Your Inspiration and Make Work Exciting Again By Scott Mautz Copyright 2017Amacom Price $24.95 Pages: 246 with Index An unbelievably entertaining read This is a fabulous book for when you get those blahs! You know what I’m talking about, those times when you just cannot get […]
10 Things Great Electronic Manufacturing Services (EMS) Companies Do
The most important space in electronics these days is contract manufacturing. As more of our OEM’s become innovation, and marketing companies, they look to the contract manufacturers to build their products. Just about every company from Apple, to Intel, has yielded the manufacturing of their products to contract manufacturers. And, it is often the company […]
The All Important Intensive Customer Survey
Whether you are in the business of board fabrication or board assembly, the fact is that you are not building your own products. You are building your customers’ products which means that you are in the business of helping your customers be successful. The better your services are, the better their products will be, and […]